She also thinks they’re flimsy – she’s out. Lori questions their valuation and Kevin and Robert agree. Barbara believes wives buy most of the toilet paper and the dudes need to sell to them. Mark isn’t a wipes kind of guy and he thinks they underestimated their marketing money – he’s out. That translates to about $168k per month in sales for all Kroger stores. They announce their Kroger deal they’re rolling out in 1500 Krogers with 40% margin in the stores. They’ve done $300K year to date and they are projecting $1.5 million in sales for the year. Lori BEGS Robert not to go up and demo the product! The Dudes hand out samples and explain it’s a complement to toilet paper Barbara thinks they’re too fragile. Mr. They say your ass hates you for using just toilet paper all these years! They explain how they made the first wipes for dudes and that they’re safe for “all dude regions.” Sean, Ryan, and Jeff enter the Tank seeking $300k for 10% of Dude Wipes. Will they clean up with a Shark? Dude Wipes Shark Tank Recap The Dudes probably want a Shark to help with ramping up production and open new doors for distribution. You’ll find Dude Wipes in the toilet paper aisle. Dude Wipes are available online at Amazon and in August, 2015 they were picked up by Kroger’s, Ralph’s, Fry’s Food Stores, King Soopers, Smith’s, and Dillon’s. The packages contain Tweets from their Twitter fans. They create buzz by changing their packaging for each production run. They’ve also been featured on MTV, in Maxim and other men’s publications.ĭude Wipes are unscented, flushable, biodegradable, and contain Vitamin E & aloe. Dude Wipes won a 2013 Visionary Award at the Vision 2013 Consumer Products Conference. Since then, Dude Wipes received a lot of good press. In 2012, they produced their first run of products and promptly sold out. The Dudes realized there wasn’t a wipe being marketed to adult males. The idea for Dude Wipes came about when the Dudes were in college they used baby wipes with their toilet paper. A fourth partner, Brian Wilkin, doesn’t appear on the show. The co-founders said they used Facebook-targeted advertising in addition to using celebrity promotions to get the word out to the younger people they were trying to target.Sean Riley, Ryan Meegan, and Jeff Klimkowski, collectively known as “the Dudes,” pitch Dude Wipes, their line of men’s disposable wipes, in Shark Tank episode 706. "What we saw early on, and what we got excited about is that we were not only adopting the guys who were closet wipe users - we were automatically getting those guys on board - but we were also getting guys who had never thought about the concept." "Once you start using wet wipes, you realize how much you were leaving behind, and how much you weren't really clean," said Riley, director of sales and operations of Dude Products, maker of Dude Wipes. By Christmas of that year, they were getting a little traction, and people were buying them as gifts, including gags, Riley said. The first products arrived in July 2012, and the company started selling them on their website and on. The wipes also have relatively fewer chemicals, he said, and are free of parabens, a type of preservative. Dude Wipes come in dudely packaging, and size sets them apart.Īt 44 and 48 square inches, the wipes are larger than those of the competition, which are usually 35 square inches, Riley said.
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